If you own an automotive shop, then you are probably always on the lookout for ways to market and advertise your business. New customers are the lifeblood of any automotive shop, so it's crucial that you know how to attract them and bring them into the shop. The repair and auto sales business is a highly competitive space, so you need to stand out from the competition. The following is a list of some of the more interesting and unique ways to promote your automotive shop. There will be ideas for people of all budgets.
Commission An Automotive Radio Commercial
Radio commercials might sound old fashioned, but they are incredibly useful for local businesses. The great thing about radio commercials is that you can target a very specific audience, namely people driving in your area listening to their car radios. Unlike some other forms of advertising, such as billboards or flyers, radio commercials are much more narrow focused. The advertising metrics on any sort of radio commercial are going to be much more attractive to the average business owner.
What you should do is contact a firm that produces automotive radio commercials. They will be able to compose a great script as well as provide a skilled voiceover actor to assist with the production. Then, once the commercials are produced, you can contact an account manager at a local radio station and buy ad time.
Utilize Social Media
Social media is another excellent and affordable means of advertising. You can either handle this in-house or find someone online to manage your automotive shop's social media account. You should have both a Twitter and an Instagram. By posting photos of successful repairs and automotive makeovers (new paint, etc.), you can attract people who are looking for a new place to take their car. The great thing about social media is that it works in tandem with automotive radio commercials, You can add graphics to the audio portion of your commercial and then re-post them online to your social media accounts.
Be A Source Of Information For Local News
Finally, it is always good to get free promotion. The way you do this is by reaching out the local news sources (local small-town newspapers, for instance) and letting them know that you and your mechanics will be happy to be featured experts for any future news articles that they are planning on writing.